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Max.Tan “AGAINST” Autumn Winter 2010 Campaign by Test Shoot Gallery

July 19th, 2010 Comments off








 
 
 
The Team
Photography / May Lin Le Goff
Creative & Fashion Direction / Ashburn Eng
Fashion Designer / Max.Tan by Max Tan
Make-up / Mav Chang
Hair / Annie Tay
Model & Text / Luth Seah Zhiqiang
Styling Assistance / Shanna Matthew

 

 

The Interview

Max Tan has returned in new collaboration with Test Shoot Gallery for his Autumn/Winter 2010 collection titled “Against”. This collection follows the success of the first ad campaign for his Spring/Summer S2010 “Pressed” collection, also with Test Shoot Gallery.  Featuring a darker colour palette and a looser draping silhouette, the emerging designer challenges us with the question of what’s right (or wrong) in fashion. Hear about the designer’s opinion on conventional society, the “austere” emotion in his pieces, as well as all the must-knows about the designer behind this ever-growing eponymous label in our second exclusive Test Shoot Gallery interview. By Luth Seah Zhiqiang

 

 

 

 

 

TSG: The most of the world we live in has nothing to do with fashion nor finds interest in it. Whom do you work for and target? What does your work reflect?

I work purely for my own vision and by asking rhetorical questions. Through this rhetoric, I challenge how I can answer with my collection in a different manner. In that way, I hope to change the stereotypical image that the mainstream relates to the fashion industry, and I hope through that, it engages people to relate more to fashion, that there is more than what is presented to them on a commercial platform.

 

 

TSG: Can you tell us a bit about the starting point of the A/W collection? Technically, what are the differences between this season compared to your past collection?

The starting point of each max.tan collection is always either a question, or a challenge. It challenges the way we perceive objects, subjects or sometimes just purely a notion. S/S 2010 Pressed challenged the different ways I could re-imagine a white shirt. A/W 2010-11 challenges the right and wrong ways of traditional drafting. What is deemed right or wrong? Can the wrong be made to look right? If so, is the end result still regarded as a mistake?

 

 

TSG: In provoking the notion of “traditional methods of pattern making”, did you come across any interesting or unexpected interpretations of your collection by different people?

It is definitely an interesting collection to work on. Some have looked at my garments and have had difficulties in identifying the conflicting  elements used. For instance a particular piece from the collection is a jumpsuit which can be worn as a dress- it seems right when worn as a jumpsuit, what they do not realise is that the dress can be created off the jumpsuit from a different perspective. Worn as a dress, the jumpsuit hangs off it when looked at straight on.  Which is right then? Ultimately, this collection serves to send a message that we no longer have to care about what is right or wrong. Would you rather be right, or free?
 

 

TSG: Your collection seems to lean strongly towards the austere? Why do you think austerity is often dark and surreal with the suggestion of tragedy and death?

In death, everything that one acquires during his lifetime is proven to be transient. Everything is once again, blank. Austerity is simple, blank and stripped of details. That is also the reason why the collection vaguely alludes to funeral clothing.
 

 

TSG: What materials have you worked with in this collection to create such textural and protective shapes?

I worked with a crepe for this particular collection. It was a popular fabric for power suits during the ’80s. Camouflaged by the sharp lines of the suits, we have truly neglected how beautiful it is when the fabric is allowed to fall freely.

 

 

TSG: You mostly use dark and monochrome colours – is that why you don’t believe in seasons? What was the inspiration behind the colours?

A main area of interest in my creations are silhouettes. I believe monochromatic colours do not distract one’s eye from how differently or interesting my silhouettes are.

 

 

TSG: What are your opinions about life in conventional society?

At times, I do feel quite alone. It is hard to find someone whom I can relate to, even harder to have someone give constructive comments because there is hardly anyone I know that can understand what I am doing.  Then again, I am thankful for the few who understand and constantly critique my works so that I can improve.

 

 

TSG: Can you tell us a bit about your environment while growing up?

I grew up in a typically Singaporean environment. As a boy, I was not expected to do fashion despite the influence of my seamstress mother. Everyone seemed too caught up in the pursuit of the correct path that I was to
take on. It came to a point that I realised I needed to start living my own life and make my own choices. My teenage years were confusing with regards to my sexual orientation and career. I was considered unorthodox in the grownups’ eyes. It wasn’t a particularly enjoyable growing up experience, but it has contributed to who I have become.

 

 

TSG: If not for fashion, what would you be doing now and why?

I would have been a musician. Like fashion, it provides an escape from this endless pursuit of normality.

 

 

TSG: What is the worst question you have ever been asked?

Why I make clothes that do not fit. I see my creations as a cocoon, a safe armor that shields one from the stereotypical world. I disagree that my clothes are oversized, but in certain areas, it is made to fit and sit well on the wearer. I think creating this space between the wearer’s body and the garment is far more challenging than making clothes that just pieces together like a flat jigsaw puzzle. I prefer it to look at clothes in a 3D way, like a sculpture, rather than a painting.

 

 

TSG: How do you pick your materials, and what goes into your decisions when putting them together?

With an idea of the silhouette that I have in mind for the collection, I proceed to choosing the right fabrics which will in turn give me the desired results. It does take some experimentation with sample yardages for certain complex designs. I have do have a preference towards either fabrics in which are easy to sculpt, or fabrics with enough weight to fall nicely. The wearer’s comfort is also another important deciding factor. Although I
like the relation between fashion and art, fashion is however not entirely art.

 

 

TSG: How did fashion appeal to you to become a designer?

Garments allow one to take on an identity; changing our identities when we put on a different outfit. I think I am particularly drawn to fashion because, to a certain extent, I am an escapist. Clothes serve as an escape from who I need to become or who I am.

 

 

TSG: What does the term ‘beauty’ mean to you?

Beauty to me is fragile and transient but a non-stop chase to the end of the rainbow.

 

 

TSG: Can you tell us about your design process?

I start each collection with a challenge. I start draping and sketching at the same time. As I work with readily available monochromatic colours, I source only when I have finalised my designs. However during the design process, the properties of the ideal fabric are taken into consideration when developing the collection.

 

 

TSG: Best compliment ever?

It would have to be ranked together with the big players (Prada, Alexander Mcqueen, Valentino etc) in the summary of Spring/Summer 2010 women’s wear campaigns on the trend forecasting and reporting website, Stylesight.com. It was an extremely captivating campaign envisioned by Test Shoot Gallery and it proved so successful that it caught the eyes of the analysts behind a trend forecasting service.

Link

 

We’re mentioned in The Straits Times, Urban!

July 2nd, 2010 Comments off

 

The Team

Photography / May Lin Le Goff
Creative Director / Ashburn Eng
Hair & Make-up / Larry Yeo using Beyu & Redken
Model / Taisya P (Upfront Models)
Styling Assistant / Shanna Matthew
Outfit / Bottega Venetta 

 

 

IAN LEE speaks to three emerging local fashion photographers who finished top in the Canon Fashion Season@Orchard Fashion Photography Challenge and gets them to each shoot a picture to showcase their style. The Fashion Season@Orchard(FSO), organised by the Orchard Road Business Association (Orba) and held in April, helped to give the fashion photography scene here a boost with the Canon FSO Fashion Photography Challenge. Between March 25 and April 20, budding photographers were invited to submit up to five photos. A total of 210 photographers from 11 countries, including Australia, Vietnam, Indonesia and Ireland sent in entries for the contest, which offered more than $7,000 worth of Canon cameras as prizes.

A panel of judges from Canon Singapore, Singapore Tourism Board, Orba and Singapore Press Holdings shortlisted 20 photographs, which were exhibited in front of Ion Orchard and The Heeren from May 1 to 9. Public votes made up 25 per cent of each participating photographer’s score, while votes from the panel of judges made up the remaining 75 per cent. Urban speaks to the top three winners of the Canon FSO Fashion Photography Challenge to find out more about their shooting style. We also got them to showcase their personal aesthetic by shooting the same model in a dress from Bottega Veneta’s pre-fall collection. They were allowed to pick their own styling team and additional accessories for the shoot. 

 

 

MAY LIN LE GOFF, 21
First place in Canon FSO Fashion Photography Challenge 2010

Background: 
She has three years of experience, starting with an internship as a photo-journalist at The Straits Times in 2007. Subsequently, she joined commercial photography studio Calibre as an intern before being hired as an
assistant photographer for a year. Currently a freelance photographer, she will be leaving for New York next month to study fine arts at the School Of Visual Arts.

Style:
Alternative and moody, she prefers to veer away from standard notions of beauty. “I like to explore different angles and my pictures capture emotional qualities ranging from strength to vulnerability,” says Le Goff.

Favourite photographers:
British photographer Nick Knight and Chinese photographer Chen Man Er, whose works do not conform to conventional notions of beauty. Also inspired by the strong, feminine and architectural qualities of Swedish fashion photographer Camilla Akrans’ work.

Recent projects:
A set of campaign pictures for local label Max.Tan’s spring/summer 2010 collection, shot at the Marina Barrage last year, was selected as one of the top 10 advertising campaigns for spring/summer 2010 womenswear by American online trend website Stylesight.com. It was listed alongside international advertising campaigns from Prada, Alexander McQueen, Chanel, Tommy Hilfiger and Valentino. The budding photographer has just finished shooting Max.Tan’s fall/winter campaign.

Shoot concept:
“I wanted to bring out a sexy physicality from the model and dress, so I focused on her curves and the silhouette of the dress. We did not want to over-dress the outfit because the pre-fall season is associated with wearable clothes,” says Le Goff.

Max.Tan “AGAINST” Autumn/Winter 2010 campaign & interview by TSG coming your way..

July 1st, 2010 Comments off

 

 
The Team

 

Photography / May Lin Le Goff
Creative & Fashion Direction / Ashburn Eng
Fashion Designer / Max.Tan by Max Tan
Make-up / Mav Chang
Hair / Annie Tay
Model & Text / Luth Seah Zhiqiang
Styling Assistance / Shanna Matthew

TSG wins Canon FSO Photography Competition

May 18th, 2010 Comments off

 

We’re very pleased to announce that our regular contributing editor and photographer, May Lin Le Goff, has been named the winner of Canon FSO Fashion Photography Challenge 2010.

Over 1000 entries were submitted for this competition. Obtaining the highest votes and beating 30 other finalists, May Lin Le Goff has been awarded first place!

Thank you very much to everyone who sent in SMS votes & supported May Lin Le Goff.

Heres a look at the winning entry again.

In other news, TSG’s entry to the Harper’s BAZAAR & ION Orchard Photography awards has been given an honourable mention in the June 2010 issue of Harper’s BAZAAR Singapore.

We’d like to thank Max Tan of label max.tan, who specially customized a millinery design for us for the Harper’s BAZAAR awards.

Drawing inspiration from the flow of lines of the ION’s exterior and Serge Lutens’ campaign work for Shiseido in the 1980s, we attempt to meld fashion, art and architecture in our series of images.

The Team

Photography / May Lin Le Goff
Creative and Fashion Direction / Ashburn Eng
Hair & Make-up / Chris Ruth
Model / Luth Seah Zhiqiang
Fashion Label / Max.Tan 
Styling Assistance / Shanna Matthew

 

Shito “del.icio.us” Autumn Winter 2010 Campaign by Test Shoot Gallery

May 11th, 2010 Comments off

 

“del.icio.us” presents a palate of colors – in stripes, bright shades, glitter and prints – influenced by retro pop culture. Shito brings these colors into strips of suede, PVC and snakeskin leather. This sinfully irresistible collection screams, “You know you want it!” to all women out there. 

Shito enters Autumn/Winter 2010 in its most titillating form. The collection rebels against traditional fashion trends and chooses instead to flirt with colors in the grayest season of the fashion year. The collection “del.icio.us” is just too delish to resist!

The Team 


Photography / May Lin Le Goff
Creative and Fashion Direction / Ashburn Eng
Shoes / Shito
Make-up & Hair  / Chris Ruth
Tattoo Artist / Jeremy Tan
Styling Assistance / Shanna Matthew 
Interview  / Luth Seah Zhiqiang
Model / Anna L  

  

Shito, despite being a young shoe label freshly introduced to our local designing scene, proves that it is packed with enough sensuality to flirt with the feet of our local woman. In conjunction with the collaboration together with TSG for their latest ad campaign, Alice Soedirman (one-half behind the label) helps familiarize us with the label more in our exclusive interview. 

  
TSG: Tell us a little more about yourself, as well as “Shito” the shoe label?
 
 Alice: 5 years ago, I came to Singapore from Indonesia to pursue my studies in fashion design in Lasalle College of Arts. It was during my last academic year, we (my design partner Cheryl Mok and I) decided to launch “Shito”.  Shito is a new exclusive footwear targeted for women who want to make a bold artistic statement. Created in early 2009, Shito produces shoes that were one-offs which the intersection of arts and the nature of the human body. Our vision for Shito is to produce well-heeled shoes that encompass erotica attraction, built with a sense of being in control and empowerment to the wearer. We believe in the quote from Geoff Nicholeson – “What a good shoe crucially does and must do, is to reveal the foot, enhance and display it, offer a frame and a setting for it.”
 
 
TSG:How and what motivated/inspired you to launch “Shito”?
 
Alice: As a shoe lover myself (which girl is not by the way?), I have always dreamed about owning a pair of shoes that could provide the perfect balance of comfort and excellent design. After experiencing shoes designing module in my last academic year in Lasalle, “Shito” idea was borned and launched.

 

TSG: This season you included wedges and flats, a different addition to your normally high heels-dominated collections in the past. Are there any reasons why?

Alice: We wanted to expand our footwear range to our fabulous heels. At Shito, we truly believe that great shoes come in any height.

 

TSG: What are the references you always come back to in your work? Are they any techniques you employed so far in designing and creating your shoes fascinated you the most?

Alice: I am constantly amazed by how a pair of good shoes can beautifully frame a woman’s legs. With designing, I always come back to how I can frame that leg to its outmost beauty. Technically, I find footwear designing fascinating as it demands me to look at many different perspectives that were never considered in the process of apparel design. For example, the space within the shoes needed for the arch of the foot, and the construction of stable high heels are crucial considerations in the designing process.

 

TSG: What is your idea of elegance in a woman?

Alice: I believe elegance is something that cannot be bought but is possessed naturally. To me a woman is elegant when she is confident in herself and knows how to carry herself in grace and femininity.

 

TSG: Who would be the ideal public ambassador for the brand? And if there is one, who is your muse?

Alice: Dita Von Teese. She carries sexiness in the most elegant and feminine way. She is sultry and has a little teasing edge, everything that Shito stands for.

 

TSG: What would be your own personal shoe choices?

Alice: Definitely high heels. I want to wear high heels 24 hours 7 days a week.

 

TSG: Do you have any plans to expand to other countries?

Alice: Yes. Aside from Singapore, we are currently available in Jakarta, Indonesia. We are also in the process of expanding to Malaysia, and hopefully to Australia as well.

 

TSG: With the upcoming trend of couture shoe designers like Christian Louboutin collaborating with Rodarte to create statement pieces for the runway, which major fashion houses would you love to design for and why? 

Alice: Dolce and Gabbana, and it would be a dream come true. As a designer, I have always been fascinated with 2 things- shoes and corsets. To me, no other brand portrays sex, confidence, and elegance in a woman better than Dolce and Gabbanna.

 

TSG: How did you get to know Test Shoot Gallery? 

Alice: Test Shoot Gallery has been gaining reputation in the local fashion scene for their amazing advertising campaigns, and their various collaborations with various designers did manage to create a buzz.

 

TSG: What made you collaborate with Test Shoot Gallery for your ad campaign this season? 

Alice: The amazing advertising campaigns that Test Shoot Gallery have produced reflects their understandings of each label’s individual point of view.

 

TSG: Is the idea of creative collaboration important to you? 

Alice: Yes. As a designer, I believe with a balance of good design and individuality of the label will always reach out to the everyone out there. Hence, creative collaborations are one of the best platforms to showcase that balance.

 

TSG: Besides platforms like Singapore Fashion Festival to create awareness, what kind of support do you feel home grown labels need?

Alice: I think home grown labels need more frequent media exposure and support like being featured in the magazines, workshops and Asia-wide tradeshows. Frequent media coverage will create more awareness for home grown labels for local market knowledge.

 

Stockists

Antipodean            27a  lorong mambong                                                          Tel: +65 6463 7336
Blackmarket           19 Jalan Pisang                                                                    Tel: +65 62968512
Fashion First          Senayan City 1st Floor Kav. 12, Jl. Asia Afrika Lot. 19  Jakarta          
Shito                       www.shitoonline.com
Ztamp                     Far East Plaza, #03-47                                                      Tel: +65 63338526
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