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young&restless “RITUAL” Autumn Winter 2010 Campaign by Test Shoot Gallery

August 26th, 2010 Comments off

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The Team
Photography / May Lin Le Goff
Designer & Creative Direction / Ashburn Eng
Graphic Artist / Yong Yi ( www.yongyidesign.com )
Make-up and Hair / Larry Yeo using Cle De Peau Beaute and Redken
Model  / Egzona Lulaj ( Upfront Models )
Styling Assistance / Shanna Matthew  

 
 
 
 
 
 
The Interview 

TSG is excited and very proud to announce the launch of the new label young&restless, a line designed by our TSG founder, Ashburn Eng, in collaboration with Singaporean label max.tan. Hear it from the man himself about the setting up of the label, crossing over to design and the inspiration behind the first collection titled “Ritual” in our exclusive TSG interview. By Luth Seah Zhiqiang

 

 

 
TSG: Can you tell us how you created your Young&Restless label?  

After a successful ad campaign collaboration, Ashburn Eng and Max Tan formed a friendship that lead both the fashion stylist and fashion designer respectively to more creative partnerships. Often, the pair would find themselves nodding their heads in agreement with each other’s opinions and comments on most topics; fashion related or not. Hence, with no surprises, aesthetically, the pair are very much in-sync. Therefore, “Young&Restless” is launched.

 

 

TSG: Where does the label’s name originate from? 

Not to be taken literally to refer to hyperactive youth, “Young&Restless” simply caters to women who view themselves as carefree, and not bounded by the “reservations” that comes with age. It is for the free-spirited, for the confident, and for the unpretentious. They are not bothered about the numbers of age, they are forever young. They will not be tied down; they are always on the move.

 

 

TSG: How would you describe your design aesthetic?

I like things to be instinctive, random and pure. I like the idea of  juxtaposing masculine tailoring with the softness that I put in the fabric so there is a duality between sensuality and strength. I am not particularly frilly and I like to avoid things that are too embellished. Definitely appreciate a certain hardness and drama.  A firm believer in non-traditional pattern-making and I avoid superfluous seaming and construction in my apparels; seams should follow a woman’s body and thereby accentuate it. Not merely using the amount of fabric and cut it the easiest and most cost effective way like in a mass market factory.

 

 

TSG: What kind of person wears your designs?

A modern woman who is sophisticated yet bold enough to be day tripper and desires to be different.

 

 

TSG: What made you decide to get into fashion design? Have you always been interested in it?

I always have great interest in design, photography and fashion. The accumulative years of styling and consultation experiences working with magazine, commercial clients, design graduates and fashion designers have shaped the way I understand how publications, fashion and retail businesses work. Therefore I feel it is a natural progression for me to craft something on my own.

 

 

TSG: Your debut collection has a somewhat occult theme behind it. What’s the inspiration?

I wanted to work with the popular subject of the occult. A past exhibition that I came across entitled “Worship the light, Worship the dark”, instigate an explicit relationship between spiritual forces and something potentially sinister. The idea of worshipping the light has been perverted into something more evil. Certain more hedonistic experiences occur in the dark as well. It is a free space to experiment with little conscious morale restraint. For me, it is not the gothic that intrigues but the darker side of imagination, rather the culture of fear and self limitation that exists in some urban contexts today.

 

 

TSG: Have you ever experienced the supernatural?

I had a very scary experience once, that even till today I am still confused about what actually happened. My friend and I were walking in around in Chinatown early one morning after a late supper. In the corner of my eye, I saw this old man with slivery hair and shabby torned clothes. I first thought he was a hobo, but then I realised that his eyes were hollowed out.

I did not feel that something was amiss as I presumed the dim lighting was playing tricks on my eyes. But I turned to my friend and asked if he saw the same thing. He nodded in agreement. We both turn back for a second look of the old man but he had disappeared. At that point, we walked as fast as our legs could carry us.

 

 

TSG: What is the quality that brings your clothing line to life?

I create my clothes as an expression of my daydreams and use the clothes to evoke emotions from my clients. Sometimes, I would describe my job as selling a dream to my clients. I also enjoy bringing in the influence of the occult, fetishes and fantasies into my clothes, to deliver a different state of mind. I hope to impart this to the young&restless’s wearer.

 

 

 

 

 

 

 

 

Stockist

MAX.TAN at Parco Marina Bay - 9 Raffles Boulevard, Millenia Walk, Parco next NEXT section, Level 2

Links

www.young-and-restless.com (coming your way) 

 

We’re mentioned in The Straits Times, Urban!

July 2nd, 2010 Comments off

 

The Team

Photography / May Lin Le Goff
Creative Director / Ashburn Eng
Hair & Make-up / Larry Yeo using Beyu & Redken
Model / Taisya P (Upfront Models)
Styling Assistant / Shanna Matthew
Outfit / Bottega Venetta 

 

 

IAN LEE speaks to three emerging local fashion photographers who finished top in the Canon Fashion Season@Orchard Fashion Photography Challenge and gets them to each shoot a picture to showcase their style. The Fashion Season@Orchard(FSO), organised by the Orchard Road Business Association (Orba) and held in April, helped to give the fashion photography scene here a boost with the Canon FSO Fashion Photography Challenge. Between March 25 and April 20, budding photographers were invited to submit up to five photos. A total of 210 photographers from 11 countries, including Australia, Vietnam, Indonesia and Ireland sent in entries for the contest, which offered more than $7,000 worth of Canon cameras as prizes.

A panel of judges from Canon Singapore, Singapore Tourism Board, Orba and Singapore Press Holdings shortlisted 20 photographs, which were exhibited in front of Ion Orchard and The Heeren from May 1 to 9. Public votes made up 25 per cent of each participating photographer’s score, while votes from the panel of judges made up the remaining 75 per cent. Urban speaks to the top three winners of the Canon FSO Fashion Photography Challenge to find out more about their shooting style. We also got them to showcase their personal aesthetic by shooting the same model in a dress from Bottega Veneta’s pre-fall collection. They were allowed to pick their own styling team and additional accessories for the shoot. 

 

 

MAY LIN LE GOFF, 21
First place in Canon FSO Fashion Photography Challenge 2010

Background: 
She has three years of experience, starting with an internship as a photo-journalist at The Straits Times in 2007. Subsequently, she joined commercial photography studio Calibre as an intern before being hired as an
assistant photographer for a year. Currently a freelance photographer, she will be leaving for New York next month to study fine arts at the School Of Visual Arts.

Style:
Alternative and moody, she prefers to veer away from standard notions of beauty. “I like to explore different angles and my pictures capture emotional qualities ranging from strength to vulnerability,” says Le Goff.

Favourite photographers:
British photographer Nick Knight and Chinese photographer Chen Man Er, whose works do not conform to conventional notions of beauty. Also inspired by the strong, feminine and architectural qualities of Swedish fashion photographer Camilla Akrans’ work.

Recent projects:
A set of campaign pictures for local label Max.Tan’s spring/summer 2010 collection, shot at the Marina Barrage last year, was selected as one of the top 10 advertising campaigns for spring/summer 2010 womenswear by American online trend website Stylesight.com. It was listed alongside international advertising campaigns from Prada, Alexander McQueen, Chanel, Tommy Hilfiger and Valentino. The budding photographer has just finished shooting Max.Tan’s fall/winter campaign.

Shoot concept:
“I wanted to bring out a sexy physicality from the model and dress, so I focused on her curves and the silhouette of the dress. We did not want to over-dress the outfit because the pre-fall season is associated with wearable clothes,” says Le Goff.

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