Posts Tagged ‘Interview’

We’re featured in East & West Magazine March 2010

March 14th, 2010 Comments off

Special Thanks to East and West Magazine who put up this awesome article.

Interview with Singapore new homegrown fashion label SATURDAY

February 23rd, 2010 Comments off

“Form” Spring Summer 2010 by SATURDAY

Rediscovering complex geometrics, the notion of creating in adapt details out of overlapping and layering sheer nothingness, like a twin set asymmetric piece of knitted garment on its body.

Form is unbounded by any fixed silhouettes, approaching each new mistakes with even bigger anticipation to make even more.

These irregular forms occur in such an artistic manner, exciting us with their unfinished details, absolute incoherence in shapes, absurdity of flow and their entire lack of structure.

Twisting and turning, draping and paneling, constructing every garment purely based on an expectation that there will be none to begin with. Each garment evolves from the previous form to begin with, highlighting its juxtaposition of irregular streamlines and geometric style lines.

Fabricating newness, readapting to forms.


The Inteview
Veteran local designer, Nicholas Wong, has got something new up his sleeves, but this time, he’s not alone. Partnering with Daniel Loh, assistant fashion designer for Nicholas, label SATURDAY is the latest offering to Singapore’s ever-growing fashion ground. Both designers introduce the new label, their partnership, as well as their unique views on all things fashion in our exclusive interview. By Luth Seah Zhiqiang.

Test Shoot Gallery (TSG): The design philosophy of SATURDAY?

Nic Wong (N) & Daniel Loh (D): SATURDAY is all about keeping things minimal, effortless and taking a more pragmatic approach in clothes making. It is easy to be different, but it is very difficult to be better. It is about changing the misconceptions and stereotypes of basic casual wear and their place in the wardrobe. Our designs are not determined by trends; instead they are our personal take on aesthetics and experimentations on garments. It is all about celebrating the imperfect, the impermanent and the incomplete.


TSG: Can you tell us more about your partnership? What are your roles and how do you work together in creating the collection?

N: There are no roles, we are pretty flexible.
D: We handle everything from design to marketing, to overseeing production to managing the retail operations. Of course we do have our colleagues, pattern drafters, and production assistants that we work closely with who make everything work.


TSG: How different is the working process when you collaborate with someone compared to working on your own?

N: Trust is the common language spoken, but it is important to have the same rapport with the individuals that we are collaborating with. For example, during a shoot, we must work closely with the photographers and stylists, making sure the execution and the end product are in harmony.
D: We also need to have mutual understanding between ourselves. We know our limitations and more importantly, are receptive to each other’s creative input on ideas.


TSG: It has been 2 years since the conceptualization of the label Saturday; what is the reason you’ve kept us eagerly waiting for your first collection?

N: We did not want to launch it as ‘just another label’. We wanted to fine-tune all areas of the label- branding, designs, production quality, retail and business aspects. The planning was crucial in making sure that we delivered not just quality, but also an experience.
D: Even though we are working on casual wear and basics, the finishing is very important and we have had multiple fitting sessions to get a great fit on every style we’ve designed. Oh, did we mention that we are still working on our shop cards right now?

TSG: As you may have noticed, communicating fashion through video seems to have become the “next big thing”. Why do you think this is happening?

N: Consumers are getting technologically savvier and want more than just another still image- video fits just that. It translates moods and portrays the garments in motion, offering both interactivity for consumers and conveying a message even stronger for the label.
D: From photography, video and even collaborating with illustrators for some of the upcoming campaigns, creative disciplines no longer stay in solitude but cross boundaries: fashion and art, fashion and film,
fashion and music and then some, like the recent Jennifer Lopez’s new song about Louboutins; it just doesn’t stop there.

TSG: What has this industry taught you?

N: In terms of business, we have to be more thorough in our planning and everything we do must be in black and white. Being in the industry for 4 years, I have experienced some backlashes and various unforeseen situations that have threatened the business, as well as circumstances one cannot control especially when operations is not local.
D: Being more realistic in both design and business aspects. You have to take in account production costing; is your product affordable in retail? It is no longer just you and yourself; it is an involvement that affects everyone you work with. Nevertheless, one cannot compromise their integrity.

TSG: What were your childhood aspirations?

N: I thought I would make a good runner or swimmer.

TSG: What are your thoughts on the current state of menswear? How would you like to see it evolve?

N: Locally, we are still very lacking in the menswear availability, and there are only a handful brands that are established.
D: In design schools, there is an obvious lack of exposure to students on menswear. There is this due to the misconception that menswear can only be the shirt, jacket and pants combo, but it’s actually more than that. And I guess most designers have this fear to cross this uncharted path, but they have to realize that the men’s taste in fashion has changed dramatically over the years, and so must their ideas about it.

TSG: Who would you most like to dress?

N: It would probably be Alexa Chung, model and TV presenter from the UK. Her versatile look would carry off our label very well.
D: My mum, she would make a really wicked model to work with. No fusses, pure fun, effortless, perfect!

TSG: What are your upcoming plans?

N: Focusing on establishing the label and sharing our design and aesthetics globally, one step at a time. We are currently in talk with New York buyers and we will also be launching in Kuala Lumpur with MATERiEL in March this year.
D: We recently collaborated with the duo from VICE & VANITY on a new range of accessories that is only available at the NICHOLAS flagship store in Marina Square, and we are already working on with yet another collaboration with them that is set to be ready in April this year.

TSG: Who is/are your greatest artistic influence(s)?

N: Jackson Pollock. I remembered the first time I chanced upon his artworks,was during my college years while I was visiting the Guggenheim Museum in New York. It was the colors, the dripping and splash technique that was anything but deliberate. The coincidentally well calculated geometrics in his works that astounded me.
D: Egon Schiele, whom I believe many are familiar with, literature works from the late Theresa Duncan, who still intrigues me on her theories and thoughts, like a prose; light hearted and yet full of meaning. Other
notables would be graffiti artist, Banksy, photographer Henrick Purienne and J.D. Howell, and illustrators like Garance.


TSG: What advice do you have for our designers who are just starting out in their careers?

N: Still waters run deep.
D: Four meals, take a humble pie as your staple daily breakfast for a start, a serving of less talk and more action as lunch, knowing your ability and limits for your dinner and end your supper with a tinge of respect when you work with others.

TSG: Platforms such as the Singapore Fashion Festival help create awareness. What further support do you think our homegrown labels need?

N: Funding would be a cliche answer, but I would say supporting homegrown labels in their efforts to be featured and introduced internationally to places like Japan, Holland, Germany, and Scandanavia. To be marketed there with the backing of a government body will be amazing.
D: Collaborations with other international labels, or even cross-disciplinary projects with other artists and designers could spur interesting projects and campaigns.

TSG: Thank you for this wonderful conversation.
D & N : My pleasure


Materiel Pavilion Kuala Lumpur, Lot 3.62 Tel: +603 21649381
Nicholas Marina Square #02-323 Tel: +65 6337 3726 and Stamford House #01-03 Tel: +65 6339 0223
Vice & Vanity
Campaign Photo Credits:

Photography/ Mark Law
Fashion Stylist / Jeremy Tan
Make-up / Peter Khor
Hair / Alvin Foh
Model / Alyona (Mannequin)
Necklace / Vice & Vanity






“PRESSED” Spring Summer 2010 Campaign by Max.Tan

January 7th, 2010 Comments off





How many ways can you reimagine a white shirt? The variations are practically infinite and this time, the label trained its razor sharp focus on the single item that may be absolutely recession-proof; a classic white shirt.

If that sounds conservative, there is nothing workaday about these shirts. Shirts are toyed with quirk cuttings and blown up proportions, conjuring up silhouettes that conceals the wearer’s form, creating a new shape altogether. Transparencies of pleated organza combined with cotton shirting add a feminine air of lightweightness to the sobriety of an otherwise strict and sharp collection. 

Expanding on the idea of pressing a crisp white shirt, streaks of pleating are introduced to the crisp white cotton shirting collection. Normal work trousers are traded for pleated wide legged palazzos with a “collared” waistband, sleeves are also blown out of proportions for cuffed jumpsuits. 

The Team

Photography / May Lin Le Goff
Creative and Fashion Direction / Ashburn Eng
Fashion Designer / Max.Tan by Max Tan
Hair & Make-up / Chris Ruth
Model and Text / Luth Seah Zhiqiang
Styling Assistance / Shanna Matthew


Definitely an upcoming designer to look out for, Max Tan speaks out about his label, designs, and his latest collaboration with TSG for his Spring 2010 ad campaign in our exclusive interview.

TEST SHOOT GALLERY (TSG): Tell us more about the inspirations behind max.tan for this season?
MAX TAN (MT): Spring/Summer 2010 is inspired by a single wardrobe staple – a classic white shirt.
TSG:  What are the differences between this season than the past few seasons from the techniques and the difficulty faced while working on it?
MT: Instead of taking on a theme or building a story, the difficulty this season will be to create infinite variations on one single item. Transparencies of pleated organza combined with shirting fabrics adds a feminine air of lightweightness to the sobriety of the otherwise strict and sharp collection.

: What would you define as your signature as a designer?

MT: Androgynous meets soft geometry: experimenting with quirky cuts and expanding on simple ideas, I conjure up silhouettes that conceal the wearer’s form, creating a new shape. Maximizing on minimalistic ideas mixing with blown proportions. Much of the label’s lineup might be done in monotones, but the sobriety is usually interrupted by unexpected twists in design.

TSG: If there were to be a person you look up to, or aspire to be, who would it be?

MT: Madeleine Vionnet. Beautifully simple with cuts that were ahead of her time and yet still remains timeless even until today.

TSG: In your opinion, are there any differences in “art” and “fashion”? Which would you relate your work with more?

MT: Art comprises of fashion, but fashion is not art. Ultimately, one will need to sell. I try to strike a balance between both in creativity and commercial viability.
TSG: As most designers design for the moment, but you seem to design a few steps ahead, or off the beaten track. Does that come naturally?
MT: I think, in order to stay current, one needs to be ahead of time. The label is never meant for a conformist, I would rather be forward than to be in the moment.
TSG: Your method is to work against the grain of fashion. Are you an anti-elitist?
MT: Though my method is to work against the grain of fashion, I don’t choose my clients. I don’t exactly design for a real woman in mind, but ultimately, I guess she/he is someone who understands fashion, craves for a little more edge in designs. A minimalist, but yet is not afraid to stand out from the crowd.
TSG: What can we look forward to from max.tan next season?
MT: Fall/Winter 2010-11 is inspired by the strict robes of nuns. One will not understand what is underlying the huge swathes of fabrics. Against what is right, against what is wrong. Taking on this idea, garments are constructed with “wrong” elements. How can a particular detail be made “wrongly” and still look right?
TSG: What made you collaborate with Test Shoot Gallery for your ad campaign this season?
MT: I’ve always been amazed by the images that Test Shoot Gallery that has been producing. The creative input of creative director Ashburn Eng envisions pictures which provokes one’s thoughts. 
TSG: How did you get to know about Test Shoot Gallery?

It is hard not to know about Test Shoot Gallery through the web. Its the talking point of the town.
TSG: What is the difference between the collaboration with Test Shoot Gallery this season and your previous two ad campaigns?
MT: This season, I’m collaborating to let Test Shoot Gallery tell my story in pictures. It is exciting to see my collection being told as a story in pictures from a fresh new perspective. It is thought provoking and inspires my next collection.
TSG: Is the idea of creative collaboration important to you?
MT: Yes. Collaborations drives thoughts. The exchange of ideas and seeing how others will interpret my design concept always inspires and opens up new worlds to me.
TSG: Thank you very much for your in-depth view.
MT: Thank you.



Max Tan boutique will be available from Parco at Millenia Walk from April 2010.


“Cottontail Caper” Spring/Summer 2010 Campaign by aMUSE

November 10th, 2009 Comments off




Gamine and whimsical, Amuse is fashion concept centralized on a theme every season. Immerse in a world of surrealism and fantasy, where you can give flight to your imagination.  This Season, Cottontail Caper presents you with soft shapes and flouncy silhouettes.   

Pure silk and soft netting are enhanced by intriguing draping and pleating to inject volume and increase the overall texture of the dresses. The frolicsome side of the cottontail (rabbit) is explored through the expressive use of polka dots and the smattering of vibrant colours. Each and every piece is personally hand-crafted with superior workmanship and a delicate, detailed finish. The sheer and silky flow of the creations will tantalise the senses, whilst encasing the female form with a playful allure. 



The Team

Photography /
May Lin Le Goff
Creative and Fashion Direction / Ashburn Eng
Fashion Designer / aMUSE by Jennifer Li
Model / Taisiya P (Upfront Models)
Makeup / Larry Yeo using Shu Uemura
Text / Luth Seah Zhiqiang
Hairstylist / Chris Ruth
Styling Assistance / Shanna Matthew 



Jennifer Li, designer and creator of the label aMuse, gave us a tour into her whimsical world, her inspirations behind her designs, and her latest collaboration with TSG for her spring summer 2010 ad campaign in our exclusive interview.  

Test Shoot Gallery (TSG): Introduce us to your label Amuse?  

Jennifer Li (JL): aMuse is a gamine yet edgy fashion concept build upon playful fantasy. Take a flight of fancy into a surreal dimension, where you can expect the unexpected with each exquisite piece. Discover the wide-eyed ingénue beneath the sophisticated hauteur with delicate fabrics, beautiful drapes and lovely, feminine silhouettes.  

TSG: Tell us more about your inspirations behind aMuse this season? How was that inspiration first sparked? 

aMuse Spring/Summer 2010 Exclusive range will be an exciting panorama of “Cottontail Caper”. Taking a cue from the whimsical story of Alice In Wonderland where a rabbit lead Alice through an exotic adventure, we attempt to capture the spirit using an array of draping techniques and soft flouncy silhouettes. We added a touch of luxury to this collection by using baby soft silk fabrics and swarovski crystals also in order to evoke a surreal fantasy element.  

TSG: If there is one, what would you define as your signature as a designer?

I am inclined towards dreamy, fantastical designs, adorned with an unexpected edge.  

TSG: In your opinion, can fashion be a political statement?

Fashion can send strong visual symbols of lifestyle and beliefs; so yes, through fashion, a political statement can be made through an external representative.  

TSG: In your opinion, what is fashion’s role during the economic crisis that everybody is going through?  

JL: I think most importantly of all, fashion should imbue hope and happiness so that you can have something to look forward to every morning. Wearing your favourite clothing or accessory can really brighten up your mood.  

TSG: Would you prefer to have been born in a fairytale world? Which Fairytale?  

JL: Definitely; it would be wonderful to live in a world where magic and miracles are part of daily life. I would love to become Cinderella.  

TSG: Does it bother you that the mainstream plagiarizes designer’s ideas?  

JL: It doesn’t irk me much because I still believe the original design has more impact and influence. On a more positive note, plagiarism could be considered a form of flattery.  

TSG: In the eyes of Jennifer Lee, what exactly is fashion?  

JL: Fashion is an alternative outlet of self expression; I believe clothes make the woman (or the man).  

TSG: Who would be the ideal public ambassador for the brand?  

JL: Lily Cole; for her gamine, wide-eyed appeal, and not being afraid to stay true to herself.  

TSG: Who would be your ideal muse and why?  

JL: Probably Lily Cole.  

TSG: What can we look forward to from aMUSE next season?

Expect a darker take on another fairytale.  

TSG: What made you collaborate with Test Shoot Gallery for your ad campaign this season?  

JL: I came across TSG’s work through their website and their bold, experimental style really captured my attention. It was a dream come true to work with TSG.
TSG: How did you get to know about Test Shoot Gallery?  

JL: I got to know about Test Shoot gallery through their website which I chanced upon while sourcing for a suitable photographer. Their experimental works really captured my attention and stood out amongst the many sites I visited.

Is the idea of creative collaboration important to you?

Collaborating with different creative outlets enhances my ideas and allows me to see my work in a different perspective.  

TSG: Thank you so much for the interview Jennifer.  

JL: Thank you.  

aMUSE Ready-To-Wear collection will be available from parco at millenia walk from april 2010

We’re mentioned in PlusSixFive

November 6th, 2009 Comments off


Special Thanks to Jaslyn Bang at PlusSixFive for the lovely mention.
HERE to read the full article online

Get Adobe Flash player