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Posts Tagged ‘Hide&Seek’

Interview with Singapore fashion designer Ashburn Eng (young&restless)

April 8th, 2011 Comments off

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The Team

Photography / Soon Tong
Designer & Creative Direction / Ashburn Eng
Graphic Artist / Yong Yi ( www.yongyidesign.com )
Make-up and Hair / Chris Ruth (MUSE b’ART)
Model  / Anastasia Kolganova ( Upfront Models )


 

For young&restless’ Spring/Summer 2011 collection, Ashburn Eng’s inspiration came about as he looked through the eyes of a Flying Squirrel moving through the route of constant escapism and gliding through the air of the cityscape. Follow his vision of the small creature with our exclusive Test Shoot Gallery interview!
By Luth Seah Zhiqiang

 

 

 

 

 

TSG: What does escapism mean to you?

To own a pair of wings which takes you wherever you want to go.


 

TSG: How do you describe your aesthetics that you apply to your designs?

I have always been intrigued by the amount of discomfort dedicated followers of fashion are willing to put up with. From tight corset dresses to painfully heighted heels, suffering in style remains in fashion. I go through a lot of thought processes and strongly believe in applying my core strengths to my designs and at the same time, I feel that the wearer should also play a vital role of putting the looks together.


 

TSG: Any individual/celebrity/socialite in your mind that will suit “The Flying Squirrel” collection perfectly?

Locally, it will have to be Zhou Ying and Rebecca Lim. Internationally, I would think of Angela Zhang, Li Bing Bing and Zhou Xun. 


 

TSG: Despite the construction (based on basic shapes) of the pieces in the collection, you were able to visualise the draping results when worn on the body even during the initial stage of the production. Is “visualizing the result” a recurring skill that you equip yourself with every time you style/design/creative direct in your works?  How well Did it help you?

It definitely makes the production process (e.g. drafting pattern and sewing up the samples) much easier if you clearly understand the subject you are working on dimensionally. It also helps to avoid unnecessary wastage of materials, money and time. 


 

TSG:  Does freedom always mean happiness?

Yes and No. Being chained and bonded can mean pleasure to some people as well.


 

TSG: Does timeless always mean banality?

Something so beautiful, important, so revolutionary, so life changing, so inspirational, so true, so meaningful that it transcends the confinement of time.


 

TSG: Does trendy always mean unoriginality?

There is always a chance that seasonal musing can become timeless in the future.


 

TSG: Does fashion-forward always mean excitement?

Fashion-forward is more like guilty pleasure.


 

TSG: Has empowering the wearer of your works an all-time goal for you? Why?

Power dressing is not always necessary. I like the idea of the wearer being able to fantasise themselves on escapism, like a non-earth bound creature with a desire to escape from reality.


 

TSG: If not in fashion, where will you most probably be now?

I would have been an innovater. Like fashion, it provides an outlet for this endless pursuit of unconventionality.


 


 

Stockists  

Blackmarket  No.2  –  Orchard Central, #02-10, Singapore 238896  Tel:  +65 6296 8512
EGG3  –  The Cathay, #01-04, Singapore 229233 Tel: +65 6733 0889
Hide&Seek   –  176 Telok Ayer Street, Singapore 068264 Tel: +65 6222 2825
M CULTURE  –  The Heeren, #04-40, Singapore 238855 Tel: +65 6887 3365

Interview with Singapore fashion designer Jr Chan (Cloak&Dagger)

December 18th, 2010 Comments off

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A stroll down the streets of Singapore, what change you notice besides the renewing skyline? Evidently obvious is how much more adventurous the fashion enthusiasts are in their style choices. Layering are embraced and silhouettes are experimented. From the sleek to the draped, from the minimalist to the flamboyant, a whole week with these stylish strangers is anything but boring! Label Cloak & Dagger caters to the stylish gentlemen of our city. Read more on how designer JR Chan illustrates her idea of “collapse of stereotypes”, her design aesthetics, and all things you need to know for the debut collection of Cloak & Dagger in our exclusive interview! By Luth Seah Zhiqiang

 
TSG:  Where does the label’s name come from?
 
Cloak&Dagger takes the image off its sister label, Hide&Seek.

  

  

TSG: Cloak&Dagger hints at mystery or espionage, while Hide&Seek suggest good things well-hidden and tucked away in places that are really difficult to find.

A play on the words of the co-relation of the sister labels.

  

  

TSG:  Can you tell us your starting point and inspirations for your debut collection?

My debut collection pays homage to traditional men’s wear. It is a collection that questions fixed notions of masculinity, giving rise to the idea of a “slip” that adds new possibilities to clothing for men, and provides an alternative line for women. I played with silhouettes that can be worn multiple ways, making it more experimental for women as well.
  

  

TSG:  Cloak&Dagger’s unchanging theme is the “collapse of stereotypes.” We want to offer something different, something that incoporates Asian designs. Who are you making fashion for?

 For the cosmopolitan career woman who wears both international and local designers when they travel.

 

  

TSG:  How would you describe your style to someone who doesn’t know your work?

I like structured and smart tailoring embodied with unconventional and unexpected details.
The label is also known for its Asian cut for men.

 

  

TSG:  How would you describe your design aesthetic?

I place priority on the balance of body proportions and the color scheme.. I simplify as much as possible, and explore the different placements of the details. I aim for a playful yet balanced aesthetic.

 

  

TSG:  Let us talk about silhouettes. You work with a lot of non-Western styles, like voluminous silhouette, cowl-neck shirts and harem pants, which are notoriously difficult to get men into. What’s the thinking behind that?

I am inspired by the streets of Daikanyama in Japan where people put in effort in what they wear and are all distinctively different from one another in their dressing style. I also love the way people dress in Berlin! They don’t overdress but manage to look very smart and chic. The collection’s silhouettes is a fusion of the east and the west. I want to take daily items from a men’s wardrobe and break down their traditional look, meanwhile making sure that they can still be put together in a different way. It is about providing an alternative to individual style.

 

TSG: What inspires you and influences your work?

People. Someone once said that “Fashion is all about lifestyle”. I feel that it is true. The weather, technology, lust, moods, the way we spend time and what the world is dressing for.

 

  

TSG:  What do you most like and dislike about the age we live in?

I like the fact that we are more experimental with fashion, but I have issues with global warming since the weather has gone mad.

  

  

TSG: Your designs won you a sort of local celebrity fanbase that includes Andi Chen Bang Jun, Christopher Lee, Dawn Yeoh, Jun, Jeanette Aw, Joi Chua, JJ Lin Jun Jie, Lawrence Wong, and Nat Ho, how do you feel about it?

I am thankful for their support. They are amazingly nice and humble people. It motivates me to work harder when a celebrity choses to wear a local label over  an international label for events.

  

  

TSG: Besides platforms like Singapore Fashion Festival to create awareness,what kind of support do you feel home grown labels need?

Support from a good mentor who is a veteran in this industry. We need to be humble all the time and learn, not only from our seniors but also from our juniors. When we stop listening, we stop growing.

  

  

TSG: What are your coming plans for Cloak&Dagger?

Cloak&Dagger is ready to expand. We intend to bring the label to more conceptual and retail spaces.
I want to establish the business in Singapore in the coming year before moving overseas.

  

  

  

  

Stockist 

 
 
Blackmarket  19 Jalan Pisang, Singapore 199084 Tel:  +65 6296 8512
Hide&Seek       176 Telok Ayer Street, Singapore 068264 Tel: +65 6222 2825
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