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Interview with Singapore fashion designer Ashburn Eng (young&restless)

April 8th, 2011 Comments off

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The Team

Photography / Soon Tong
Designer & Creative Direction / Ashburn Eng
Graphic Artist / Yong Yi ( www.yongyidesign.com )
Make-up and Hair / Chris Ruth (MUSE b’ART)
Model  / Anastasia Kolganova ( Upfront Models )


 

For young&restless’ Spring/Summer 2011 collection, Ashburn Eng’s inspiration came about as he looked through the eyes of a Flying Squirrel moving through the route of constant escapism and gliding through the air of the cityscape. Follow his vision of the small creature with our exclusive Test Shoot Gallery interview!
By Luth Seah Zhiqiang

 

 

 

 

 

TSG: What does escapism mean to you?

To own a pair of wings which takes you wherever you want to go.


 

TSG: How do you describe your aesthetics that you apply to your designs?

I have always been intrigued by the amount of discomfort dedicated followers of fashion are willing to put up with. From tight corset dresses to painfully heighted heels, suffering in style remains in fashion. I go through a lot of thought processes and strongly believe in applying my core strengths to my designs and at the same time, I feel that the wearer should also play a vital role of putting the looks together.


 

TSG: Any individual/celebrity/socialite in your mind that will suit “The Flying Squirrel” collection perfectly?

Locally, it will have to be Zhou Ying and Rebecca Lim. Internationally, I would think of Angela Zhang, Li Bing Bing and Zhou Xun. 


 

TSG: Despite the construction (based on basic shapes) of the pieces in the collection, you were able to visualise the draping results when worn on the body even during the initial stage of the production. Is “visualizing the result” a recurring skill that you equip yourself with every time you style/design/creative direct in your works?  How well Did it help you?

It definitely makes the production process (e.g. drafting pattern and sewing up the samples) much easier if you clearly understand the subject you are working on dimensionally. It also helps to avoid unnecessary wastage of materials, money and time. 


 

TSG:  Does freedom always mean happiness?

Yes and No. Being chained and bonded can mean pleasure to some people as well.


 

TSG: Does timeless always mean banality?

Something so beautiful, important, so revolutionary, so life changing, so inspirational, so true, so meaningful that it transcends the confinement of time.


 

TSG: Does trendy always mean unoriginality?

There is always a chance that seasonal musing can become timeless in the future.


 

TSG: Does fashion-forward always mean excitement?

Fashion-forward is more like guilty pleasure.


 

TSG: Has empowering the wearer of your works an all-time goal for you? Why?

Power dressing is not always necessary. I like the idea of the wearer being able to fantasise themselves on escapism, like a non-earth bound creature with a desire to escape from reality.


 

TSG: If not in fashion, where will you most probably be now?

I would have been an innovater. Like fashion, it provides an outlet for this endless pursuit of unconventionality.


 


 

Stockists  

Blackmarket  No.2  –  Orchard Central, #02-10, Singapore 238896  Tel:  +65 6296 8512
EGG3  –  The Cathay, #01-04, Singapore 229233 Tel: +65 6733 0889
Hide&Seek   –  176 Telok Ayer Street, Singapore 068264 Tel: +65 6222 2825
M CULTURE  –  The Heeren, #04-40, Singapore 238855 Tel: +65 6887 3365

Paper Couture

October 14th, 2009 Comments off





 

The Team

Photography / Soon Tong
Fashion & Creative Direction / Ashburn Eng
Model / Weronika H (Ave. Management)
Hair, Bodypaint & Make-up / Chris Ruth
Text / Joyceline Tully
Assistant Designer / Shanna Matthew

From brown paper, toilet paper and tracing paper to old magazines and newspaper, this series is a nod to the sheer ubiquity of paper in urban life, and an indictment of its wanton waste.

But a little imagination and some assistance — in the form of gum tapes, raffia string, aluminum foil, cling wrap, egg trays, bubble wrap and last but not least, trash bags — go a long way in transforming rubbish into wearable art, a truly modern artefact, or what we like to call, paper couture.

With paper, you can scrunch it up to create crinkle effects, as well as twist, braid, weave, pleat and fold to achieve astonishing and remarkable shapes, details and texture.

In everyday life, many people treat paper thoughtlessly, mindlessly. There is some poetic justice then that recycling and rescuing used paper demand hard work and incredible thought. Ashburn Eng and his design assistant spent 2 weeks conceptualizing and experimenting with the designs and materials, and another 364 hours to complete the outfits. Each of the outfits were painstakingly put together through multiple fittings, piece by piece of recycled paper, commanding the attention to detail worthy of fashion’s best.

Dry Spell

October 12th, 2009 Comments off

Photography / Soon Tong
Fashion Direction / Ashburn Eng
Model /
Nastya Kolchanova (Mannequin Studio)
Hair and Make-up /
Chris Ruth
Text / Wong Kee Soon
Fashion Assistant /
Shanna Matthew
Fashion /
Mallika Kapoor (Lasalle College of the Arts)
Accessories /
Jolie by Amelyn Ong

She finds herself lost and alone, trapped in a deserted terrain, and thirsting to unravel the truth behind her journey. A void of unhappiness or simply a self-imposed mirage…

Thirst [noun]: a strong or eager desire; craving; a need for something to drink

The White Rabbit

September 28th, 2009 Comments off


Photography
/
May Lin Le Goff
Beauty Direction / Ashburn Eng
Model / Anu K (Upfront Models)
Make-up / Larry Yeo using M.A.C PRO Cosmetics
Hair /
Chris Ruth
Styling Assistance /Shanna Matthew

Over The Hedge

September 22nd, 2009 Comments off





Photography /
Soon Tong
Fashion Direction / Ashburn Eng
Model / Rus (Upfront Models)
Make-up / Larry Yeo using Shu Uemura cosmetics
Hair /
Annie Tay for LaCoco Hair Salon
Fashion / Amot Syamsuri Bachtiar, Veliani Sanjaya (Lasalle College of the Arts) and Shanna Matthew (Nanyang Academy of Fine Arts)
Styling Assistance /Shanna MatthewThose who came into adulthood in 1980’s, will probably find it unbelievable that shoulder pads are creeping back to current catwalk trends. However, this time round, they are back with a vengeance. Visions that many designers are giving will outdo the size of the shoulder pads in the ’80s. Confident shoulders, here we come!

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