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Interview with Singapore fashion designer Ashburn Eng (young&restless)

April 8th, 2011 Comments off

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The Team

Photography / Soon Tong
Designer & Creative Direction / Ashburn Eng
Graphic Artist / Yong Yi ( www.yongyidesign.com )
Make-up and Hair / Chris Ruth (MUSE b’ART)
Model  / Anastasia Kolganova ( Upfront Models )


 

For young&restless’ Spring/Summer 2011 collection, Ashburn Eng’s inspiration came about as he looked through the eyes of a Flying Squirrel moving through the route of constant escapism and gliding through the air of the cityscape. Follow his vision of the small creature with our exclusive Test Shoot Gallery interview!
By Luth Seah Zhiqiang

 

 

 

 

 

TSG: What does escapism mean to you?

To own a pair of wings which takes you wherever you want to go.


 

TSG: How do you describe your aesthetics that you apply to your designs?

I have always been intrigued by the amount of discomfort dedicated followers of fashion are willing to put up with. From tight corset dresses to painfully heighted heels, suffering in style remains in fashion. I go through a lot of thought processes and strongly believe in applying my core strengths to my designs and at the same time, I feel that the wearer should also play a vital role of putting the looks together.


 

TSG: Any individual/celebrity/socialite in your mind that will suit “The Flying Squirrel” collection perfectly?

Locally, it will have to be Zhou Ying and Rebecca Lim. Internationally, I would think of Angela Zhang, Li Bing Bing and Zhou Xun. 


 

TSG: Despite the construction (based on basic shapes) of the pieces in the collection, you were able to visualise the draping results when worn on the body even during the initial stage of the production. Is “visualizing the result” a recurring skill that you equip yourself with every time you style/design/creative direct in your works?  How well Did it help you?

It definitely makes the production process (e.g. drafting pattern and sewing up the samples) much easier if you clearly understand the subject you are working on dimensionally. It also helps to avoid unnecessary wastage of materials, money and time. 


 

TSG:  Does freedom always mean happiness?

Yes and No. Being chained and bonded can mean pleasure to some people as well.


 

TSG: Does timeless always mean banality?

Something so beautiful, important, so revolutionary, so life changing, so inspirational, so true, so meaningful that it transcends the confinement of time.


 

TSG: Does trendy always mean unoriginality?

There is always a chance that seasonal musing can become timeless in the future.


 

TSG: Does fashion-forward always mean excitement?

Fashion-forward is more like guilty pleasure.


 

TSG: Has empowering the wearer of your works an all-time goal for you? Why?

Power dressing is not always necessary. I like the idea of the wearer being able to fantasise themselves on escapism, like a non-earth bound creature with a desire to escape from reality.


 

TSG: If not in fashion, where will you most probably be now?

I would have been an innovater. Like fashion, it provides an outlet for this endless pursuit of unconventionality.


 


 

Stockists  

Blackmarket  No.2  –  Orchard Central, #02-10, Singapore 238896  Tel:  +65 6296 8512
EGG3  –  The Cathay, #01-04, Singapore 229233 Tel: +65 6733 0889
Hide&Seek   –  176 Telok Ayer Street, Singapore 068264 Tel: +65 6222 2825
M CULTURE  –  The Heeren, #04-40, Singapore 238855 Tel: +65 6887 3365

Ectoplasm

November 18th, 2010 Comments off

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Your wrath lashes out and belted at me in its flow,
It is all too familiar but you never hold back.
I writhe in your accusations and take in all the pain,
Embracing it all like it has been my fault.
Permitting the batter as it blankets me,
Allowing the torment to seep out like Ectoplasm.

The Team

Photography / Soon Tong
Fashion Direction / Ashburn Eng
Hair & Make-up / Chris Ruth (Muse b’Art)
Model / Marana B & Jana K (Upfront Models
Text / Luth Seah Zhiqiang
Styling Assistance & Outfits By / Shanna Matthew
Location / Courtesy of Singapore Sports Council

TSG wins Canon FSO Photography Competition

May 18th, 2010 Comments off

 

We’re very pleased to announce that our regular contributing editor and photographer, May Lin Le Goff, has been named the winner of Canon FSO Fashion Photography Challenge 2010.

Over 1000 entries were submitted for this competition. Obtaining the highest votes and beating 30 other finalists, May Lin Le Goff has been awarded first place!

Thank you very much to everyone who sent in SMS votes & supported May Lin Le Goff.

Heres a look at the winning entry again.

In other news, TSG’s entry to the Harper’s BAZAAR & ION Orchard Photography awards has been given an honourable mention in the June 2010 issue of Harper’s BAZAAR Singapore.

We’d like to thank Max Tan of label max.tan, who specially customized a millinery design for us for the Harper’s BAZAAR awards.

Drawing inspiration from the flow of lines of the ION’s exterior and Serge Lutens’ campaign work for Shiseido in the 1980s, we attempt to meld fashion, art and architecture in our series of images.

The Team

Photography / May Lin Le Goff
Creative and Fashion Direction / Ashburn Eng
Hair & Make-up / Chris Ruth
Model / Luth Seah Zhiqiang
Fashion Label / Max.Tan 
Styling Assistance / Shanna Matthew

 

Shito “del.icio.us” Autumn Winter 2010 Campaign by Test Shoot Gallery

May 11th, 2010 Comments off

 

“del.icio.us” presents a palate of colors – in stripes, bright shades, glitter and prints – influenced by retro pop culture. Shito brings these colors into strips of suede, PVC and snakeskin leather. This sinfully irresistible collection screams, “You know you want it!” to all women out there. 

Shito enters Autumn/Winter 2010 in its most titillating form. The collection rebels against traditional fashion trends and chooses instead to flirt with colors in the grayest season of the fashion year. The collection “del.icio.us” is just too delish to resist!

The Team 


Photography / May Lin Le Goff
Creative and Fashion Direction / Ashburn Eng
Shoes / Shito
Make-up & Hair  / Chris Ruth
Tattoo Artist / Jeremy Tan
Styling Assistance / Shanna Matthew 
Interview  / Luth Seah Zhiqiang
Model / Anna L  

  

Shito, despite being a young shoe label freshly introduced to our local designing scene, proves that it is packed with enough sensuality to flirt with the feet of our local woman. In conjunction with the collaboration together with TSG for their latest ad campaign, Alice Soedirman (one-half behind the label) helps familiarize us with the label more in our exclusive interview. 

  
TSG: Tell us a little more about yourself, as well as “Shito” the shoe label?
 
 Alice: 5 years ago, I came to Singapore from Indonesia to pursue my studies in fashion design in Lasalle College of Arts. It was during my last academic year, we (my design partner Cheryl Mok and I) decided to launch “Shito”.  Shito is a new exclusive footwear targeted for women who want to make a bold artistic statement. Created in early 2009, Shito produces shoes that were one-offs which the intersection of arts and the nature of the human body. Our vision for Shito is to produce well-heeled shoes that encompass erotica attraction, built with a sense of being in control and empowerment to the wearer. We believe in the quote from Geoff Nicholeson – “What a good shoe crucially does and must do, is to reveal the foot, enhance and display it, offer a frame and a setting for it.”
 
 
TSG:How and what motivated/inspired you to launch “Shito”?
 
Alice: As a shoe lover myself (which girl is not by the way?), I have always dreamed about owning a pair of shoes that could provide the perfect balance of comfort and excellent design. After experiencing shoes designing module in my last academic year in Lasalle, “Shito” idea was borned and launched.

 

TSG: This season you included wedges and flats, a different addition to your normally high heels-dominated collections in the past. Are there any reasons why?

Alice: We wanted to expand our footwear range to our fabulous heels. At Shito, we truly believe that great shoes come in any height.

 

TSG: What are the references you always come back to in your work? Are they any techniques you employed so far in designing and creating your shoes fascinated you the most?

Alice: I am constantly amazed by how a pair of good shoes can beautifully frame a woman’s legs. With designing, I always come back to how I can frame that leg to its outmost beauty. Technically, I find footwear designing fascinating as it demands me to look at many different perspectives that were never considered in the process of apparel design. For example, the space within the shoes needed for the arch of the foot, and the construction of stable high heels are crucial considerations in the designing process.

 

TSG: What is your idea of elegance in a woman?

Alice: I believe elegance is something that cannot be bought but is possessed naturally. To me a woman is elegant when she is confident in herself and knows how to carry herself in grace and femininity.

 

TSG: Who would be the ideal public ambassador for the brand? And if there is one, who is your muse?

Alice: Dita Von Teese. She carries sexiness in the most elegant and feminine way. She is sultry and has a little teasing edge, everything that Shito stands for.

 

TSG: What would be your own personal shoe choices?

Alice: Definitely high heels. I want to wear high heels 24 hours 7 days a week.

 

TSG: Do you have any plans to expand to other countries?

Alice: Yes. Aside from Singapore, we are currently available in Jakarta, Indonesia. We are also in the process of expanding to Malaysia, and hopefully to Australia as well.

 

TSG: With the upcoming trend of couture shoe designers like Christian Louboutin collaborating with Rodarte to create statement pieces for the runway, which major fashion houses would you love to design for and why? 

Alice: Dolce and Gabbana, and it would be a dream come true. As a designer, I have always been fascinated with 2 things- shoes and corsets. To me, no other brand portrays sex, confidence, and elegance in a woman better than Dolce and Gabbanna.

 

TSG: How did you get to know Test Shoot Gallery? 

Alice: Test Shoot Gallery has been gaining reputation in the local fashion scene for their amazing advertising campaigns, and their various collaborations with various designers did manage to create a buzz.

 

TSG: What made you collaborate with Test Shoot Gallery for your ad campaign this season? 

Alice: The amazing advertising campaigns that Test Shoot Gallery have produced reflects their understandings of each label’s individual point of view.

 

TSG: Is the idea of creative collaboration important to you? 

Alice: Yes. As a designer, I believe with a balance of good design and individuality of the label will always reach out to the everyone out there. Hence, creative collaborations are one of the best platforms to showcase that balance.

 

TSG: Besides platforms like Singapore Fashion Festival to create awareness, what kind of support do you feel home grown labels need?

Alice: I think home grown labels need more frequent media exposure and support like being featured in the magazines, workshops and Asia-wide tradeshows. Frequent media coverage will create more awareness for home grown labels for local market knowledge.

 

Stockists

Antipodean            27a  lorong mambong                                                          Tel: +65 6463 7336
Blackmarket           19 Jalan Pisang                                                                    Tel: +65 62968512
Fashion First          Senayan City 1st Floor Kav. 12, Jl. Asia Afrika Lot. 19  Jakarta          
Shito                       www.shitoonline.com
Ztamp                     Far East Plaza, #03-47                                                      Tel: +65 63338526

6-Fold Series Spring/Summer 2010 (Lookbook)

March 30th, 2010 Comments off


The Team

Photography / May Lin Le Goff
Fashion Direction/ Ashburn Eng
Model / Svetlana Mukhina (Upfront Models)
Make-up and Hair / Chris Ruth
Designer / Aw Yunn Yee (Lasalle College of the Arts)

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