Photography / Soon Tong
Designer & Creative Direction / Ashburn Eng
Graphic Artist / Yong Yi ( www.yongyidesign.com )
Make-up and Hair / Chris Ruth (MUSE b’ART)
Model / Anastasia Kolganova ( Upfront Models )
For young&restless’ Spring/Summer 2011 collection, Ashburn Eng’s inspiration came about as he looked through the eyes of a Flying Squirrel moving through the route of constant escapism and gliding through the air of the cityscape. Follow his vision of the small creature with our exclusive Test Shoot Gallery interview!
By Luth Seah Zhiqiang
TSG: What does escapism mean to you?
To own a pair of wings which takes you wherever you want to go.
TSG: How do you describe your aesthetics that you apply to your designs?
I have always been intrigued by the amount of discomfort dedicated followers of fashion are willing to put up with. From tight corset dresses to painfully heighted heels, suffering in style remains in fashion. I go through a lot of thought processes and strongly believe in applying my core strengths to my designs and at the same time, I feel that the wearer should also play a vital role of putting the looks together.
TSG: Any individual/celebrity/socialite in your mind that will suit “The Flying Squirrel” collection perfectly?
Locally, it will have to be Zhou Ying and Rebecca Lim. Internationally, I would think of Angela Zhang, Li Bing Bing and Zhou Xun.
TSG: Despite the construction (based on basic shapes) of the pieces in the collection, you were able to visualise the draping results when worn on the body even during the initial stage of the production. Is “visualizing the result” a recurring skill that you equip yourself with every time you style/design/creative direct in your works? How well Did it help you?
It definitely makes the production process (e.g. drafting pattern and sewing up the samples) much easier if you clearly understand the subject you are working on dimensionally. It also helps to avoid unnecessary wastage of materials, money and time.
TSG: Does freedom always mean happiness?
Yes and No. Being chained and bonded can mean pleasure to some people as well.
TSG: Does timeless always mean banality?
Something so beautiful, important, so revolutionary, so life changing, so inspirational, so true, so meaningful that it transcends the confinement of time.
TSG: Does trendy always mean unoriginality?
There is always a chance that seasonal musing can become timeless in the future.
TSG: Does fashion-forward always mean excitement?
Fashion-forward is more like guilty pleasure.
TSG: Has empowering the wearer of your works an all-time goal for you? Why?
Power dressing is not always necessary. I like the idea of the wearer being able to fantasise themselves on escapism, like a non-earth bound creature with a desire to escape from reality.
TSG: If not in fashion, where will you most probably be now?
I would have been an innovater. Like fashion, it provides an outlet for this endless pursuit of unconventionality.
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