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Interview with Singapore accessories designer Aaron Kao & ViVi Lim (Vice & Vanity)

December 2nd, 2010 Comments off

VV

  

Debuting in 2006, Singaporean accessories label Vice & Vanity constantly brings you quirky and whimsical pieces using an eclectic mix of textures, materials and colours that have captured the hearts of women. Aaron Kao & Vivi Lim, founders and designers of the label are two of the most recognisable names in local fashion scene. Here at TSG we find out about the self taught and almost accidental design duo behind this ever-growing brand. Over the years, they have collaborated with fashion labels that include Alldressedup, Baylene and Nicholas. Read and enjoy as the Duo share how they discovered their interest in accessories design, and all things that is VV in our exclusive interview! By Luth Seah Zhiqiang

  

TSG: Share with us the chemistry of working as a duo, and what are your roles behind the teamwork?

We have the advantage of excellent chemistry between us and our ideas compliment each other. We don’t appoint fixed roles as we are both very involved every step of the way, and with this synergy we also keep a look out for each other in the work process.

TSG: How did you two met each other, and share with us how was the formation of Vice & Vanity initiated?

We met through a common friend and became a couple before the label was created. We had our day jobs then and were making accessories for creativity expression and friends. Soon a friend who opened a boutique invited us to design a small collection for sale. It did well and it great from there.

TSG: What do you most like about the age we live in?

Technology

TSG: Could you describe how were the accessories made? What is your production process like?

We started with the colours exploration, followed by a period of sketching and prototype making. Currently we are on the most part self sufficient and the designs are hand made with a certain degree of machined assistance. We like to keep it part artisanal and part guerrilla industrialization.

TSG: The materials and form applied to your accessories seems to be unconventional, are there any ideology behind them? How did you source them out?

Frankly I would say we do not possess conventional skills. We do not start with any idealogy. It generally all came together with exploration of designs.

TSG: Aaron- You were from a fine arts background, what made you switch to accessories design, and why?

I have never switched. It is another medium that I found interesting and accessible to connect with a wider audience. Much more than I can with a painting. On the surface it seems like I have abandoned my roots but I disagree. It is still the same creative expression, and of course I would definitely paint again if I had the time and space!

TSG: What made you both decide to get into fashion? Have you always been interested in it?

Like we mentioned it was all by chances.
We have a love-hate relationship with fashion.
We would like to see our work in the broader sense of design eventually, rather than just being a fashion label. Most importantly we want to maintain the fun element while designing.

TSG: Where does the label’s name come from?

It came from a song and was recommanded by a friend. We thought it was appropriate.

TSG: Besides platforms like Singapore Fashion Festival to create awareness, what kind of support do you feel home grown labels need?

Everyone will have differing opinions on what that support should be. We feel it is most important to have a good product. A good product will generate awareness by itself. Home grown labels have to carve out their own groove to be as self sufficient as they can before expecting any support. Or it will be frustrating when that support fails to deliver any result.

TSG: What is your biggest vice?

We all have our dark secrets……don’t we? Sshhhhhh…

Stockists  

Vice & Vanity Studio 4B Smith Street Singapore 059818 (by appointment only)
Inhabit @ Mandarin Gallery, #02-16, 33A ORCHARD ROAD, Singapore 23897
Nicholas @ Marina Square, #02-323, 6 Boulevard, Singapore 039594
Hide & Seek @ 176 Telok Ayer Street, Singapore 068624

Link 

http://www.vicevanity.com/

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